A New Philosophy of Data Analysis
Discover the Questions
Hidden in Your Data
Most data tools help you answer questions you already have in mind.
That’s handy, but it keeps you focused on what you expect to find,
overlooking the exciting possibilities waiting in your data.
The best insights come from questions you haven’t thought of yet.
Real data analysis is about sparking curiosity and wonder, diving into the unknown,
and discovering ideas that offer a new perspective on how you think and see the world.